TASTE
THE FUTURE
OF WINE

TASTE
THE FUTURE
OF WINE

We reinvented the wine label.
Introducing augmented reality by Tooth & Nail.

Download the free app

How it works

Follow the three simple steps below, then all you have to do is tune in, listen up and experience the future of wine.

STEP 1:

Download our free
Tooth + Nail AR app

STEP 2:

Enable camera access and
turn on the sound

STEP 3:

Scan the label and watch
the magic unfold

Try it for yourself

The Squad Series is a line of Tooth & Nail wines made in admiration for those who inspire us most: our loyal followers. Sustainably grown, high in character and digitally alive—taste the future of wine, starting with our AR-enabled Cabernet Sauvignon.

About the art

Tooth & Nail winegrower-owner Rob Murray worked closely with local artist Hal Ethridge to develop the Squad characters via hand-drawn, graphic novel-style art. Just like all of us, these characters use their inner strengths to fight “tooth and nail” to better themselves and the world around them. Our AR label also breaks new ground with the addition of music by singer-songwriter Taylor Belmore Collins, who lends her bewitching vocals to this one-of-a-kind experience.

About the wine

Our 2020 Squad Cabernet Sauvignon is loaded with Paso Robles character and Tooth & Nail energy. Shepherded through the vineyard and cellar by our winemaker, Jeremy Leffert, it is aromatically driven with notes of dark berry, blue fruits and cocoa powder. Flavors of blackberry and boysenberry, all framed with a refreshing acidity, will keep you coming back for more.

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