Taste the future of wine

Augmented Reality wines

We reinvented the wine label.
Introducing augmented reality by Tooth & Nail.

Tooth & Nail winegrower-owner Rob Murray worked closely with local artist Hal Ethridge to develop the Squad characters via hand-drawn, graphic-novel-style art.

Just like all of us, these characters use their inner strengths to fight “tooth and nail” to better themselves and the world around them. Our AR labels also break new ground with music composed specifically for these wine experiences.

AR Wine

Squad Cabernet Sauvignon

Character: Tinsel

Artist: Hal Ethridge of Studio Ethur Ethur

Music: Arthur Watership

AR Wine

Squad Red Blend

Character: Rudolph

Artist: Hal Ethridge of Studio Ethur Ethur

Music: Jacq Malíq

How it works

Our free AR app

Download the T&N Augmented Reality app on the App Store or Google Play